That's why in 2002 Nemiroff became the exclusive partner of the first concert in Ukraine held by famous American singer Joe Cocker and any other prominent performers. Joe Cocker - the composer of about 20 albums and the widely known song "You can leave your hat on" from the movie "9 1/2 weeks". The singer's career began in the late 60s, when he toured English pubs with rock and soul compositions under the name Vance Arnold. He became famous for performing a song of the Beatles, "With a little help from my friends", at the legendary Woodstock festival. He created his own stage image, having transformed it into commercially successful trademark: hits from his numerous albums enjoy high popularity and are easy to recognize owing to the unique timbre of the singer's husky voice and characteristic intonations. This, as well as the confidence exuded in his live performances that burst with positive energy, explains the fact that Cocker's albums sell today just as they had before and his concerts traditionally gather devoted fans of all ages.