"Even back in 1997, when the foundation was being laid for the worldwide reputation of Nemiroff, we not only cared about the prosperity of our own company, but also about the image of Ukraine as a promising country with a great future". These words, spoken by Yakov Gribov, the president of Nemiroff Company, can be considered as the underlying principle of the company's activity in its consistent support of cultural and sport projects. The truly exclusive and unforgettable festivals from Nemiroff became an integral attribute of the company's development and a part of the company's promotional strategy on the Ukrainian and international markets from the moment of its creation until the present moment. As the international sponsor of the 2005 Eurovision Song Contest, Nemiroff entered a new stage of development of long-term international projects in the sphere of culture. Thanks to this project, our country, its culture and traditions will become more accessible and understandable to millions of people throughout the world and its image will be enriched with new positive features in the eyes of the world community. One of the goals of the company, which has completed many other significant projects, is to represent Ukraine with all of its achievements, possibilities and potential before the world community. On the Inter television channel on April 8, 2002, the interactive project "Ukrainian Hero/Nemiroff on the mountain peaks of the world" began. On September 27, 2002, the football match "World Team vs. National USSR Team" took place in the Olimpiysky National Sport Complex stadium dedicated to 50th birthday of Oleh Blokhin, a legendary football player of the National USSR Team and Kyiv Dynamo. The billiards tournament for the Nemiroff Cup with a cash prize of $10,000 USD was held in the Moscow club Kino in Russia on March 15, 2003. Beginning in 1997, Nemiroff has supported the yearly rally-raid, which is conducted by the Dnipropetrovsky club of offroadsters, Land Club 4x4. From the very beginning Nemiroff aimed to support cultural events at the top level. That's why in 2002 Nemiroff became the exclusive partner of the first concert in Ukraine held by famous American singer Joe Cocker and any other prominent performers. On December 6-11, 2002, the only concert tour of popular French singer Patricia Kaas to the largest cities of Ukraine was organized in Ukraine with the support of Nemiroff. The only concert of Dave Gahan took place on June 20, 2003 in the capital of Ukraine to promote his album "Paper Monsters", for which Nemiroff was the general sponsor. On August 14, 2003, in the Olimpiysky National Sport Complex, with support from Nemiroff, a unique performance of Led Zeppelin's legendary lead singer took place. 2004 was commemorated by the exclusive support by Nemiroff of the soloists of Covent Garden Royal Opera House, which for the first time visited Ukraine and Eastern Europe on May 6-12, 2004. The legendary Deep Purple toured Ukraine on October 28-30, 2004. The general sponsor of the concert tour for Deep Purple was Nemiroff, widely known by its support for the most significant phenomena of modern world culture. On May 17, 2004 a festive gala ceremony was held for presenting special awards from the magazine L'OPTIMUM for the nomination "For special achievements for creating image in sports" took place in Moscow in the Atrium concert hall in the Balchug Kempinsky hotel. Nemiroff was the official partner for the Second International Festival of Bartender Art, "Freestyle", which was held on July 30-31, 2004 on the central open terrace of Yalta's seaside. On August 5, 2004, thanks to Nemiroff's support, a unique project, "around the world in 80 days" was started - a tour of the world on motorcycle. In 2004, Nemiroff, after sponsoring the largest events in professional boxing for more than five years, the first among CIS countries, became one of the principal sponsors of four significant boxing events that took place in the U.S. On September 23-26, 2004 with the support of the ТМ Nemiroff Lex, the main haute couture festival in Ukraine took place - the Second International Fashion Festival "Kyiv Podium".